Biougnach expands its presence in Casablanca with the opening of a fourth store in the green city of Bouskoura.
The brand that has existed in the economic capital since 2009 with its stores in Bourgogne, 2 Mars and Ain Sebaâ is strengthening its network with a view to proximity. Thus, the opening of the Bouskoura showroom responds to growing demand from households in this area, according to the brand.
This deployment is part of the development strategy set by Biougnach, which today has 13 stores to its credit on the national territory. In this sense, the brand intends to further strengthen its presence throughout the Kingdom in the next three years. “By 2025, Biougnach aspires to be available within a radius of 30 km for at least 85% of the Moroccan urban population,” explains Ismail Biougnach, director of operations and spokesperson for the brand. Covering an area of 1,300 m², the showroom provides its customers with around thirty people on site who will ensure their shopping comfort and will accompany them on the products and services offered within this space. As a reminder, the company founded in 1973 in Meknes was one of the first household appliance distribution brands in Morocco.
The “Biougnach Électro” brand is present in 9 cities in the Kingdom (Casablanca, Rabat, Salé, Oujda, Fez, Meknes, Tangier, Agadir, El Jadida). The development of this network aims to increase proximity to its customers by offering them modern stores fitted out in such a way as to best meet the demand of a constantly changing household appliance market.